SAUNAS IN HOTELS AND RETREATS
How Hotels, Spas, and Retreats in the UK Can Increase Revenue with Outdoor Saunas
In the competitive hospitality and wellness industry, staying ahead of trends is key to attracting guests and increasing revenue. One feature that is growing in popularity across hotels, spas, and retreats in the UK is the outdoor sauna. Not only does it enhance guest experience, but it also boosts bookings and generates additional income streams. Here’s why investing in an outdoor sauna can be a game-changer for your business.
1. Increased Bookings and Occupancy Rates
Travelers today prioritize wellness and relaxation when choosing accommodations. A study by Booking.com found that over 50% of travelers look for wellness-related amenities when selecting a hotel. By offering an outdoor sauna, your property stands out in search results and appeals to health-conscious guests looking for a unique experience.
2. Higher Room Rates and Upsell Opportunities
Premium wellness facilities allow hotels and retreats to charge higher nightly rates. Guests are willing to pay extra for properties that offer spa-like experiences. Additionally, an outdoor sauna provides an opportunity to introduce exclusive packages such as:
Sauna and spa treatment bundles
Private sauna sessions for VIP guests
Winter wellness retreats with sauna access included
3. All-Season Attraction
Unlike some seasonal amenities, outdoor saunas are a year-round attraction. In colder months, the contrast between the crisp UK air and the warm embrace of a sauna offers an unforgettable experience. This can help increase occupancy during traditionally slower periods.
4. Enhancing Guest Experience and Loyalty
Providing an outdoor sauna can significantly enhance guest satisfaction. Relaxation, detoxification, and stress relief are just a few of the benefits that encourage guests to leave positive reviews and return for repeat stays. Happy guests also tend to share their experiences on social media, providing free marketing for your business.
5. Sustainability and Eco-Friendly Appeal
Many travelers today seek eco-friendly and sustainable accommodations. Saunas, especially wood-fired or energy-efficient models, align well with this trend. Hotels and retreats that emphasize sustainability can attract eco-conscious guests who value wellness experiences that are also good for the planet.
6. Competitive Advantage
Hotels, spas, and retreats without wellness features risk falling behind competitors that offer them. By investing in an outdoor sauna, you position your business as a luxury wellness destination, giving you a competitive edge in a crowded market.
7. Additional Revenue Streams
Beyond increasing room rates, saunas open up new revenue opportunities, including:
Day Passes – Attract local visitors who want a spa-like experience without an overnight stay.
Event Hosting – Sauna experiences can be integrated into corporate retreats, wellness workshops, and special occasions.
Membership Programs – Offer subscriptions for locals to use the sauna regularly.
Conclusion
Adding an outdoor sauna is more than just a luxury upgrade—it’s a strategic investment that enhances guest satisfaction, drives bookings, and creates new revenue opportunities. Whether you run a boutique hotel, a countryside retreat, or a high-end spa, integrating a sauna can transform your business into a sought-after wellness destination.
If you’re considering installing an outdoor sauna at your property, get in touch with us today to explore the best options for your space and budget!